Total Ad Spend
$48,320
↑ 12.4% vs last month
Total Revenue
$186,500
↑ 18.7% vs last month
Blended ROAS
3.86×
↑ 0.4× vs last month
Cost Per Lead
$24.60
↑ $2.10 vs last month
Spend vs Revenue
Monthly comparison · Last 6 months
Spend by Channel
Budget distribution
ROAS Trend
Return on ad spend · Daily
Conversion Funnel
Impressions → Purchase
Impressions
245,000
Clicks
17,600
Leads
1,965
Qualified
892
Purchases
312
Meta Ads ROAS
4.2×
↑ 0.6× vs last month
Google Ads ROAS
3.9×
↑ 0.3× vs last month
TikTok ROAS
2.8×
↓ 0.2× vs last month
Avg CTR
3.24%
↑ 0.4% vs last month
CTR by Channel
Click-through rate trend · 30 days
CPC by Channel
Cost per click comparison
Campaign Performance
Last 30 Days
| Campaign | Platform | Spend | Revenue | ROAS | CTR | Performance |
|---|---|---|---|---|---|---|
| Summer Sale 2025 | Meta | $12,400 | $52,080 | 4.2× | 3.8% | |
| Brand Awareness Q3 | $8,900 | $34,710 | 3.9× | 2.9% | ||
| Retargeting Flow | Meta | $5,200 | $24,440 | 4.7× | 4.2% | |
| TikTok Gen Z Push | TikTok | $7,800 | $21,840 | 2.8× | 5.1% | |
| Search Max Performance | $14,020 | $53,430 | 3.8× | 2.4% |
Total Revenue
$186,500
↑ 18.7% MoM
Agency Fee ROI
6.2×
↑ 0.8× vs last month
New Customers
312
↑ 24 vs last month
Avg Order Value
$598
↑ $42 vs last month
Revenue Attribution
By marketing channel · 30 days
MoM Growth
Revenue vs previous month
KPIs On Track
7/10
↑ 2 more than last month
Goals Achieved
4/6
↑ 1 new goal hit
At Risk
2
CPL & TikTok ROAS
Overall Health
78%
↑ 6% vs last month
KPI Goal Tracker
Progress vs monthly targets
Monthly Revenue93%
Blended ROAS96%
New Customers78%
Cost Per Lead61%
CTR Average81%
TikTok ROAS56%
Budget Utilized88%
Channel Spend Share
Budget allocation breakdown
Meta
36%
Google
47%
TikTok
17%
Budget Utilization
Total Impressions
245K
↑ 31K vs last month
Total Clicks
17,600
↑ 2,400 vs last month
Avg CPC
$2.74
↑ $0.12 vs last month
Conv. Rate
1.77%
↑ 0.2% vs last month
Top Performing Ads
All Platforms
| Ad Name | Platform | Impressions | Clicks | CTR | CPC | Conversions |
|---|---|---|---|---|---|---|
| Summer Hero Video | Meta | 68,400 | 2,878 | 4.2% | $2.10 | 87 |
| Brand Search Max | 42,100 | 1,474 | 3.5% | $3.20 | 72 | |
| Retarget Carousel | Meta | 31,200 | 1,778 | 5.7% | $1.85 | 94 |
| Gen Z Dance Trend | TikTok | 58,900 | 3,004 | 5.1% | $2.60 | 41 |
| Display Prospecting | 44,400 | 844 | 1.9% | $4.10 | 18 |